US Patent 11750598 Multi-legged network attribution using tracking tokens and attribution stack

Technologies are shown for network attribution tracking for a multi-legged transaction that involve receiving a tracking token registration request from a partner service, generating a tracking token associated with the partner service, adding an entry to an attribution stack for a transaction, where the entry associates the tracking token with the partner service, and returning the tracking token to the partner service. Receiving a tracking token request can include determining whether the tracking token request includes a previously generated tracking token and using the previously generated tracking token to identify the attribution stack for the transaction. Adding an entry to an attribution stack for a transaction can include adding the entry to the attribution stack identified for the transaction. Attribution for a transaction can be obtained by accumulating attribution entities from each entry in the attribution stack identified for the transaction.