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US Patent 11711447 Method and apparatus for real-time personalization

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Is a
Patent
Patent
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Patent attributes

Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
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Patent Number
117114470
Date of Patent
July 25, 2023
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Patent Application Number
171566280
Date Filed
January 24, 2021
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Patent Citations
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US Patent 8060463 Mining of user event data to identify users with common interests
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US Patent 8069099 Systems and methods for presenting advertising content based on publisher-selected labels
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US Patent 8788586 Method and system for publishing a website
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US Patent 8812647 Centralized publisher management
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US Patent 8990352 Stream of content for a channel
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US Patent 9087035 Website creation and management based on web analytics data
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US Patent 9324028 Collaborative filtering of content recommendations
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US Patent 9355415 Providing content recommendation to users on a site
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...
Patent Primary Examiner
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Nicholas R Taylor
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CPC Code
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H04L 67/327
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G06F 9/541
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A computer-implemented method for generating content recommendations for content items, each content item associated with one of a plurality of customers, the method comprising: receiving, by a network-connected server, a content request from a requesting user, the content request comprising a user identifier and a customer identifier; retrieving request parameters from a computer-implemented parameter service, the request parameters comprising indicia of a plurality of models and parameters for the models; retrieving user data comprising a set of indicia of recommendable resources associated with the customer identifier; routing the content request, request parameters and user data to a plurality of ranking and optimization component, each component generating a recommendation score for each recommendable resource; generating content recommendations based on the recommendation score which content recommendations are returned to the requesting user and stored by the server as a recommendation event within a repository of recommendation events; evaluating the relative efficacy of the one or more components, which models are returned to the requesting user and stored by the server as a recommendation event within a repository of recommendation events; evaluating the relative efficacy of the one or more components through continued usage; optimizing model efficacy by updating parameters within the parameter service based on the relative efficacy.

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