The present invention relates to the field of and processes and printing apparatuses for producing optical effect layers (OEL) comprising magnetically oriented platelet-shaped magnetic or magnetizable pigment particles on a substrate. In particular, the present invention relates to processes using printing apparatuses comprising a first magnetic-field-generating device mounted on a transferring device (TD) and a static second magnetic-field-generating device for producing said OELs as anti-counterfeit means on security documents or security articles or for decorative purposes.