US Patent 11689769 Methods and apparatus to measure exposure to streaming media

Methods and apparatus to measure exposure to streaming media are disclosed. An example apparatus includes an event listener to listen for an event notification based on a playback position of a first media segment of a multi-segment media. The example apparatus includes a metadata handler to update a multi-file counter with an offset based on a duration of the first media segment, detect that a second media segment is a segment of the multi-segment media, determine a playback time within the second media segment, add the playback time to the multi-file counter to determine a corresponding playback time of the multi-segment media, and attempt to perform a lookup of a metadata tag in a table based on the playback time of the multi-segment media. The example apparatus includes and a transmitter to transmit the metadata tag corresponding to the playback time of the multi-segment media to an audience measurement entity.