Patent attributes
Methods, apparatus, systems and articles of manufacture for identifying streaming sessions are disclosed. An example apparatus includes an audience measurer to determine an identifier for a commercial presented at a media presentation device, and to determine a time at which the commercial was presented. The example apparatus also includes a log analyzer to compare the identifier and the time to a streaming session log from a streaming service provider (SSP) to identify a streaming session in which the commercial associated with the identifier was presented at the time. The example apparatus also includes a panelist matcher to associate, based on the comparison, a panelist identifier with a streaming session identifier corresponding to the streaming session.
