US Patent 11636514 Information processing apparatus and information processing method

An information processing apparatus that analyzes video data obtained from an image capture apparatus to detect an article that has been pre-registered is disclosed. The apparatus, in a case where an article that is determined to be a property of an article holder that has been pre-registered is detected, searches for an advertisement viewer located within a range of a predetermined distance from the article holder from among advertisement viewers that have registered the article as an article they are interested in. The apparatus then informs an advertisement viewer found by the search of location information of the article.