A massage roller assembly that includes a cylindrical main body portion that defines a roller axis and includes an outer roller surface and that includes a plurality of massage members. A plurality of radially extending tunnels are defined in the cylindrical main body portion and through the outer roller surface. The massage members are associated with the cylindrical main body portion and are each configured to reciprocate in a radial direction between a stowed position and a deployed position. In the deployed position at least a portion of the first and second massage members are positioned radially outwardly of the cylindrical main body portion.