Patent attributes
A method and system which enables users of a ticketing marketplace to exchange tickets in order obtain groups of adjacent seats for an event. The method may include obtaining data associated with a first transaction for acquiring a first ticket by a first user, obtaining a first indication of willingness of the first user to negotiate exchange of the first ticket, and determining a set of exchange terms. A second user may then request to obtain a second ticket corresponding to a seat adjacent to a seat corresponding to the first ticket obtained by the first user, and exchange, with the first user, a third ticket for the first ticket. Upon a determination that the third ticket satisfies the set of exchange terms, the first ticket obtained by the first user is automatically transferred to the second user and a third ticket is automatically transferred to the first user.