Patent attributes
A method and apparatus for an erectable shelf display can transition between a collapsed flattened configuration and a deployed standing display configuration simply and quickly without the need for tools, fasteners, adhesives, or complicated instruction. The erectable shelf display makes use of a foldable frame and folding shelves that work in conjunction to allow the erectable shelf to have a collapsed flattened configuration for storage and transportation and a deployed standing display configuration wherein the foldable frame maintains and locks the deployed configuration of the shelves into place, while the deployed configuration of the shelves maintains and locks the foldable frame in the deployed standing display configuration. This allows the erectable shelf display to be formed of lighter, less durable, and/or disposable materials typically used for temporary displays but still support weight comparative to a permanent display and have durability more comparable to a permanent display.
