Patent attributes
In an example, a plurality of potential feed objects are obtained. An identification of a user performing a navigation command in a user interface is also obtained, the navigation command causing a feed to be displayed or updated. The identification of the user and the plurality of potential feed objects are fed to a machine learned feed object ranking model, the feed object ranking model having been trained via a machine learning algorithm to calculate a score for each of the potential feed objects, the score being based on a combination of a likelihood that the user will perform an interaction, via the user interface, on the potential feed object, likelihoods that the user's interaction will cause one or more downstream events by other users, and a value of the one or more downstream events to a social networking service. The plurality of feed objects are ranked by their scores.
