A contactless beverage dispenser, system, and method of contactlessly dispensing a beverage are disclosed herein. Embodiments of the present invention utilize a sensor that is operatively coupled to a pump for selective activation thereof. The sensor detects, in a sensor zone, the presence of a beverage container proximal a dispensing spout of the beverage dispenser. The sensor may be a proximity sensor, such as a photoelectric sensor. Upon detection of the beverage container, the pump is activated and dispenses a beverage to a user.