An approach is provided in which the approach analyzes a visual scene corresponding to a position of a user within a mixed reality environment that includes a set of visible objects in a physical world. The approach determines a set of spatial relationships and a set of temporal relationships between the set of visible objects, and generates an advertisement based on the determined set of spatial relationships and the set of temporal relationships. The approach overlays the advertisement in the mixed reality environment on at least one of the set of visible objects.