The present disclosure discloses a rollable display device, including: a flexible display panel; a reel connected to one end of the flexible display panel, around which the flexible display panel is rollable and extendable; a support structure arranged on two side edges of the flexible display panel in a rolling direction thereof, and provided with a first fixing portion; wherein the reel is provided with a second fixing portion matched with the first fixing portion for fixing the support structure and the reel when the flexible display panel is rolled.