Patent attributes
A system and method that pertain to a rotating vehicle display unit that can automatically or manually rotate between landscape and portrait orientations, depending on the particular display format or media being shown to the vehicle occupants. The rotating vehicle display unit uses an electro-mechanical rotating and locking mechanism with smart fluid, such as magnetorheological fluid (MR), to facilitate easy and precise rotational movement between different display orientations. The rotating vehicle display unit may be coupled to a corresponding human-machine interface (HMI) that responds to the different display orientations and helps facilitate easy transition from one orientation to another in order to optimize the particular display format or media being shown at that time.