Patent attributes
A URL personalization system allowing a television service provider to dynamically associate multiple URLs with the video content item being viewed by the customer is provided. The associated URLs point to additional content that may be of interest to different customer demographics. A generic URL linking to the associated URLs may be inserted into the video content item. The system may personalize the generic URL by replacing or modifying the generic URL with a personalized URL based on information specific to the customer viewing the content before streaming the content or when additional content is requested. The customer is redirected to the personalized URL to obtain the additional content. This allows the television service provider to send a single video content item to all customers or large groups of customers while providing individual customers with an enhanced interactive television viewing experience.
