Patent attributes
Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for providing interactive content to a user. In a non-limiting embodiment, an apparatus, such as a media device, may provide interactive content to a user. The media device may receive content comprising primary and secondary content from a content provider, and then determine whether the secondary content is a candidate for an interactive experience. The media device may also provide the interactive experience to the user when the secondary content is a candidate for the interactive experience. Furthermore, the media device may monitor tracking information of the interactive experience.