In an embodiment, a process for automated rules management system includes receiving a specification of past predicted results of evaluation rules and corresponding observed outcomes. The process includes determining one or more sets of alternative activations or priorities of at least a portion of the evaluation rules, assessing the one or more sets of alternative activations or priorities of at least a portion of the evaluation rules, and optimizing result activations or priorities of at least a portion of the evaluation rules based at least in part on the assessment of the one or more sets of alternative activations or priorities.