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US Patent 11397785 Identifying dynamic audiences based on user interests

Patent 11397785 was granted and assigned to Optimizely on July, 2022 by the United States Patent and Trademark Office.

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Patent Applicant

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Current Assignee

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Patent Jurisdiction

United States Patent and Trademark Office

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Patent Number

Patent Inventor Names

Dan Siroker0

Hao Xia0

Whelan Jefferson Boyd0

Zachary Leach0

Date of Patent

July 26, 2022

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Patent Application Number

165900500

Date Filed

October 1, 2019

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Patent Primary Examiner

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CPC Code

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A browsing history associated with a user of a client device is received from the client device. One or more keywords associated with a target audience for a variant of a web page are received from a content provider system. A score is determined for the user based on the browsing history for the user and the one or more keywords associated with the target audience. The user is identified as part of the target audience based on the score for the user satisfying a score threshold. The variant of the web page is caused to be presented at the client device associated with the user.

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