Described is a system for displaying targeted advertisements within a vehicle. The system includes targeted advertisements or other information received from a first vehicle to a second vehicle or multiple other vehicles for display within the second vehicle or the other vehicles. The system uses one or more active displays mounted within the second vehicle or the other vehicles to provide individuals within the second vehicle or the other vehicles with information and messages using the displays. The system can show advertising messages, emergency messages, or other information on the active displays that are relevant to the location of the vehicle or relevant to the individuals within the second vehicle or the other vehicles.