Systems and methods for device naming-indicator generation are disclosed. Friendly names for accessory devices, such as smart-home devices, may be utilized to generate formatted text data that includes capitalization and/or punctuation for the friendly names. The formatted text data may be utilized to generate tag data indicating attributes of the friendly name. The tag data and/or contextual data indicating historical usage of the accessory device may be utilized to generate naming indicator(s) for the accessory device. The naming indicator(s) may be utilized, for example, during target inference and/or for communicating with a user about the accessory device.