Patent attributes
A method of electronic file format conversion and optimization includes requesting a second set of information following receipt of a first set of information used to transfer an electronic file on a website. The method includes receiving the second set of information from a first computing device associated with a first entity. The method includes receiving user input from a second computing device associated with a second entity that initiates transfer of the electronic file from the first computing device to the second computing device. In response to additional user input from the second computing device used to access the electronic file, the method includes accessing an additional set of information related to the electronic file and converting the electronic file to an optimized file based on the second information and the additional information. At least a version of the optimized file being formatted for display on the second computing device.