A channel response generating module and method for generating a channel response based on a ratio of a channel response corresponding to an image signal frequency bin in relation to a channel response corresponding to a traffic signal frequency bin, or a channel response corresponding to a first frequency bin in relation to a channel response corresponding to a second frequency bin, and a zero-IF signal transmitter employing the channel response generating module and method to efficiently suppress image signals or compensate traffic signals during transmission of IQ RF signals.