Patent attributes
An apparatus and a method are provided for an intelligent shelf display system that creates an intimate customer experience and helps retailers increase operational efficiencies. The system is comprised of a cabinet top to display animated and/or graphical content and is mounted on top of in-store shelves. A fascia to display animated and/or graphical content is extended along each shelf of the in-store shelves. A media player executes multiple media files that are simultaneously displayed on the cabinet top and the fascia. The cabinet top and the fascia display content to entice customers to approach the shelves, and then the fascia switch to displaying pricing information once a customer is nearby. A proximity sensor detects the presence of the customer. Stock sensors track the inventory stocked on the in-store shelves. Alerts are created once the merchandise remaining on the shelves is reduced to a predetermined minimum threshold quantity.