Embodiments relate to an intelligent computer platform for computing visual similarity and identification of a product responsive to the computed similarity. A first product is selected, and one or more product attributes are identified. A multi-context similarity is dynamically assessed combining a vector map with a tensor representation, and applying a vector similarity algorithm against the map and representation to identify one or more similar objects. In response to a second product selection, the multi-context similarity is dynamically re-assessed based on proximity to identify and select a final product.