US Patent 11263457 Virtual item display simulations

A planar placement system can generate virtual surfaces (e.g., floors, walls) to simulate items in an augmented reality display. The system can generate the virtual surfaces using image feature tracking and plane intersection approaches that create an accurate visual simulation. The items simulated can be variable items that have unit data (e.g., rolls of wallpaper) that can be simulated on the virtual surfaces, and unit data can be displayed and updated in real time or near real time on a mobile device, such as a user's smartphone.