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US Patent 11257118 System and method for advertisement transmission and display

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Contents

Is a
Patent
Patent

Patent attributes

Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
Patent Number
11257118
Patent Inventor Names
Thomas Daniel Mock0
John Phillip Hansen0
Kelly M. Christensen0
Date of Patent
February 22, 2022
Patent Application Number
16540994
Date Filed
August 14, 2019
Patent Citations
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US Patent 10303434 Audio request interaction system
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US Patent 10469888 Systems, methods, and devices for scanning broadcasts
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US Patent 10491680 Systems and methods for outputting updated media
0
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US Patent 10498472 Broadcast response system
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US Patent 10819298 System and method for generating multimedia accompaniments to broadcast data
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US Patent 10524009 Systems and methods for scheduling interactive media and events
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US Patent 10979770 Systems and methods for scheduling interactive media and events
0
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US Patent 10062095 Apparatus and method for facilitating a purchase using information provided on a media playing device
0
...
Patent Primary Examiner
‌
Belix M Ortiz Ditren
Patent abstract

The disclosure herein provides systems and methods for a media enhancement system configured to associate a secondary media signal (for example, the secondary media signal can comprise an advertisement) to a primary media signal (for example, a radio broadcast). The disclosure herein additionally provides systems and methods for a media enhancement system that enables the generating, transmitting, displaying, and/or responding to a plurality of associated and/or unassociated secondary media signals, based on a primary media content from a primary media signal, user characteristics (for example, demographic and/or geographic information), and/or third-party preferences (for example, the goals of advertisers). The secondary media signals can be used to enhance the primary media content already being provided to the user on a user device. The secondary media signals can also be used to create psychological associations or relationships with the primary media content already being provided to the user.

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