Disclosed herein is a golf club head that comprises a strike face. The strike face has a central region, defined by a forty millimeter by twenty millimeter rectangular area centered on a center of the strike face and elongated in a heel-to-toe direction. Within the central region, the strike face has a characteristic time (CT) of no more than 257 microseconds. Within the central region, no less than 25% of the strike face has a coefficient of restitution (COR) of at least 0.8. Within the central region, no less than 60% of the strike face has a CT of at least 235 microseconds. Within the central region, no less than 35% of the strike face has a CT of at least 240 microseconds.