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US Patent 11240539 Reporting of engaged views of directed content

Patent 11240539 was granted and assigned to Amazon on February, 2022 by the United States Patent and Trademark Office.

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Patent abstractTimelineTable: Further ResourcesReferences
Is a
Patent
Patent
1

Patent attributes

Patent Applicant
Amazon
Amazon
1
Current Assignee
Amazon
Amazon
1
Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
1
Patent Number
112405391
Patent Inventor Names
Ala Kallel1
Garrett Alan Dargan1
Salil Joshi1
Yi Yao1
Date of Patent
February 1, 2022
1
Patent Application Number
168895831
Date Filed
June 1, 2020
1
Patent Citations Received
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US Patent 11968421 Measuring video-program-viewing activity
2
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US Patent 12075103 Measuring video viewing
3
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US Patent RE50079 System and method for analyzing human interaction with electronic devices that access a computer system through a network
4
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US Patent 11671638 Measuring video viewing
5
Patent Primary Examiner
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Jivka A Rabovianski
1
Patent abstract

Technologies are provided for reporting engaged impressions of directed content. Some embodiments include a computing device that can initiate a screensaver session within a content streaming service. The computing device also can cause presentation of a directed content asset on a display device functionally coupled to the computing device. The computing device can then update a queue to add a record of an impression of the directed content asset, where the queue is retained in a memory device of the computing device. The computing device can receive a signal indicative of user activity. The computing device can determine, using the queue, that the impression of the directed content asset occurred within a defined time interval relative to a time that the user activity occurred. The computing device can then send data identifying the directed content asset.

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