US Patent 11232465 Churn prediction with machine learning

Disclosed is a churn prediction system that predicts with a high level of accuracy which users will and which users will not stop opening the app over a 30-day time period. To this end a model is created using historical event data where the churn-related behavior of each user is known. New event data is then applied to the model to determine the likelihood of each user churning in the future. With these prediction scores a user is then qualified as falling into one of three classifications: low-risk, medium-risk, or high-risk of churn.