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US Patent 11216536 Data watermarking and fingerprinting system and method

Patent 11216536 was granted and assigned to LiveRamp on January, 2022 by the United States Patent and Trademark Office.

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Patent
Patent

Patent attributes

Patent Applicant
LiveRamp
LiveRamp
Current Assignee
LiveRamp
LiveRamp
Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
Patent Number
11216536
Date of Patent
January 4, 2022
Patent Application Number
16086577
Date Filed
March 18, 2017
Patent Primary Examiner
‌
Evans Desrosiers
Patent abstract

A system for applying fingerprinting/watermarking of consumer data, and analyzing “wild files” of consumer data to assign a guilt score for a particular party who may have leaked the data, allows the owner of data sources (“Data Owners”) to identify and assert ownership of textual data that has been distributed outside of their firewall in the clear (i.e., without encryption), either intentionally or unintentionally, and assign guilt to parties misusing the data. The system can be used by Data Owners who transmit, lease, or sell data to individuals or organizations (“Trusted Third Parties” or “TTPs”) to recognize and assert ownership of their data in the case where one or more TTPs leaks the data (the leaked file is defined as a “Leaked Subset”) into the hands of others (“Bad Actors”) who either knowingly or unknowingly use the data illegally.

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