An interactive sticker system to perform operations that include: causing display of a presentation of media at a client device, the presentation of the media including a display of an icon within the presentation of the media; receiving an input that selects the icon from the client device, the input comprising an input attribute; generating a menu element based on the icon and the input attribute in response to the input that selects the icon; and presenting the menu element at a position within the presentation of the media at the client device.