Patent attributes
In one example, a processing system including at least one processor may receive a first set of location reports for a device in an environment including a plurality of wireless beacons, determine, based on the first set of location reports for the device, a first location of the device in the environment, initiate, based on the first location of the device in the environment, a sending of a content item toward the device, receive a second set of location reports for the device, determine, based on the second set of location reports for the device, a second location of the device in the environment, and provide, based on the first location of the device in the environment and the second location of the device in the environment, a metric indicative of an effectiveness of the content item in causing movement of a user of the device in the environment.
