Patent attributes
Embodiments include systems and methods for cross-domain tracking of online wireless device activity to provide context aware mobile services. A request to access a first website can be received from a wireless device at a web server such that a first product or service is viewed, wherein code that comprises an identifier is stored on the wireless device. A request to access a second website can be received, wherein the wireless device is configured to access the second website in response to a notification from a wireless beacon associated with a physical storefront. The web server can then retrieve the identifier from the wireless device and retrieve an online activity history for the wireless device based on the identifier. Information associated with the storefront and first product or service can be transmitted to the wireless device.