US Patent 11127035 Aggregated cost per action prediction

Patent 11127035 was granted and assigned to Verizon Media on September, 2021 by the United States Patent and Trademark Office.

Overview Structured Data Issues Contributors Activity

Is a

Patent

Patent attributes

Patent Applicant

Oath Inc.

Current Assignee

Verizon Media

Patent Jurisdiction

United States Patent and Trademark Office

Patent Number

111270350

Patent Inventor Names

Michal Aharon0

Rotem Stram0

Yohay Kaplan0

Date of Patent

September 21, 2021

Patent Application Number

201907300

Date Filed

July 30, 2019

Patent abstract

One or more computing devices, systems, and/or methods for aggregated cost per action prediction are provided. Cost and conversion count data, comprising costs for a set of content items to be displayed to users and a count of conversions corresponding to actions performed by users in response to being provided with the set of content items, is tracked. The cost and conversion count data is inputted into a set of decay calculators that utilize different decay strategies. Cost per action predictions by the set of decay calculators for a content item are weighted to create an aggregated cost per action prediction, wherein the weights are based upon whether decay calculators correctly or incorrectly predicted cost per actions for the set of content items.