Patent attributes
A method includes acquiring data from sources of search query data. The data indicates searches performed at multiple search engines. The method includes identifying a set of search terms from the data, determining a number of times each of the identified set of search terms was searched, and generating a search count for each of the identified set of search terms based on the number of times each of the identified set of search terms was searched. The method includes classifying, based on predetermined criteria, the searches for the identified set of search terms as being active or passive, assigning weights according to predetermined rules to each of the searches based on whether each of the searches is active or passive, and generating weighted search counts by multiplying the search counts with respective weights. The method includes generating a score indicating an interest level in the first search term.