Patent attributes
In some examples, a service device may receive, from buyer applications on respective buyer devices, communications indicating a number of times item information about a first item is presented in user interfaces on the buyer devices. The service device may further receive respective orders through the user interfaces, for the first item or other items. The service device may compare the number of times the item information about the first item is presented in the respective user interfaces to a number of times the buyer applications are used to place orders for the first item to determine a value for the first item. In addition, the service device may send, to a merchant device, a communication indicating an amount of the first item determined for the merchant based at least in part on the value determined for the first item.