There is disclosed a technique for displaying a digital image on a representation of an object, comprising: defining reference point positions on digital image template of a reference item; fitting the reference item to an object; capturing an image of the reference item fitted to the object; mapping positions on a digital image template of a non-reference item to the location positions of the reference points of the captured image to generate a manipulated non-reference digital image; and displaying the manipulated digital image on the reference item fitted to the object.