Patent attributes
Devices, systems, and methods are described herein that comprise a multi-screen application which allows users to establish communication sessions with other users of the multi-screen application as well as allowing the user to request multimedia content using the same multi-screen application interface. The user makes a connection request to establish a multimedia session by entering a name or phone number. The multi-screen application uses a request string from the connection request to search a user's contact directory in order to determine possible user connection identifiers associated with the request string. The multi-screen application may additionally or alternatively transmit the request string to a directory server maintained by a service provider. The directory server may provide an endpoint for retrieving multimedia content associated with the string. The multi-media application may be used to allow a user to ‘call’ multimedia content using the same user interface used for calling another user.