Patent attributes
A system for generating adaptive notifications including processors and memories storing instructions that configure the processors to perform operations. The operations may include generating an item list for notifications to a client ID, selecting a first item from the item list for notification, the first item being selected having a highest priority score and a lowest lifecycle timer, encoding a first landing page by encoding a product code and a tracking cookie in a URL configured for redirection to a first webpage by a redirect server, and transmitting a first notification with a payload including the first landing page and a first message. The operations may also include after transmitting the first notification, modifying priority scores and updating lifecycle timers based on determining whether the client device visited the first landing page. Further, the operations may also include selecting a second item from the item list for notification.
