A flexible magnetic fastening apparatus with enhanced strength and reduced noise during use is provided. The magnetic fastening apparatus includes an upper fastener detachably coupled to a lower fastener. Each fastener in the upper and lower fasteners has a fabric layer that encapsulates a magnetic member. The magnetic member in each fastener has a positive magnetic pole at the bottom surface of the fabric layer and a negative magnetic pole at the top surface of the fabric layer. The negative magnetic pole of the magnetic member in the lower fastener attracts the positive magnetic pole of the magnetic member in the upper fastener, thereby coupling the bottom surface of the upper fastener to the top surface of the lower fastener.