Patent attributes
A computing device includes an interface configured to interface and communicate with a communication system, a memory that stores operational instructions, and processing circuitry operably coupled to the interface and to the memory that is configured to execute the operational instructions to perform various operations. The computing device monitors navigation activity of another computing device with website(s) to generate client navigation history and server navigation history. The computing device also facilitates storage of the client navigation history based on a first blockchain and storage of the server navigation history based on a second blockchain. Based on a request to deliver tailored content from a website to the computing device, the computing device determines whether the client navigation history based on the first blockchain compares favorably to the server navigation history based on the second blockchain and selectively delivers or blocks the tailored content.