US Patent 10902544 Methods and arrangements for identifying objects

The disclosure relates to detecting digital watermarking from retail items such as from packaged items, containers, bottles, cans or boxes. One claim recites a method utilized at a retail checkout location comprising: receiving imagery representing a retail item from a digital camera, the retail item including digital watermarking encoded thereon, the retail item moving relative to the digital camera; determining a region in the imagery corresponding to at least one faster moving object relative to background imagery, said determining yielding a determined region; arranging digital watermark detection blocks over the determined region; and analyzing data representing imagery from within the digital watermark detection blocks to detect the digital watermarking. Of course other claims and combinations are also provided.