Patent 10581953 was granted and assigned to Snap! (company) on March, 2020 by the United States Patent and Trademark Office.
A content integration system is configured to rapidly select online content for distribution in response to a user-generated request. The content integration system can analyze available online content items and data describing the user to generate one or more numerical likelihoods estimating how the user will interact with each of the given online content items. The highest scoring content can be selected and transmitted to the user without a noticeable delay.