US Patent 10536542 Dynamic social content exploring systems and methods

A dynamic content delivery service inserts users into groups based on when they access the service and/or known user interests, and the group provides reactions to videos or other content served to the group. Action rules determine what happens to the group as they interact with the service. For example, based on group reactions at specific time points, some or all users in the group can be switched to a new video or multiple different new videos. User reactions to content can be used to determine where to route the user when action rules indicate they should be redirected.