Patent attributes
Technologies are disclosed for integrating a live streaming video service with other computing systems and services. A live streaming video service exposes a network service API through which requests for identifiers for live video streams can be submitted. An API request can include context data obtained or generated by a user device, such as data defining the state of an application executing on the user device or data identifying the type of user device making the request. The context data can also be obtained or generated by an application store system or a merchant system. The context data and metadata associated with live video streams can be used to select one or more of the live video streams. Unique identifiers corresponding to the selected live video streams can be returned in response to a call to the API. The identifiers can be utilized to access the corresponding live video streams.