Patent attributes
An insurance lead marketplace may include an insurance lead marketplace computing device that includes a non-transitory memory device and/or a processor. The non-transitory memory device may be configured for storing one or more rules for qualifying and/or categorizing insurance leads based on at least one insurance characteristic. The processor may be configured to provide insurance leads that were received from an insurance lead source to a requesting agent, to determine a quality associated with and/or categorize each insurance lead based on one or more characteristics of the received insurance leads, to present the insurance leads to an insurance agent based on one or more selected lead characteristics and/or lead tiers, and/or to determine information associated with an actual quality of each insurance lead based upon feedback received from the agent and revise rules for qualifying and/or categorizing the insurance leads using the actual quality of the insurance leads.
