Patent attributes
Systems and techniques that provide context-aware badge display in online communities are disclosed. Badges are identified for display based on the contexts of the online interfaces in which the badges will be displayed. When the badges awarded to a user are to be displayed in a particular online interface, the online community of that online interface is identified and used to display appropriate badges. Badges awarded to the user in the particular online community of the online interface and one or more related online communities are displayed. The related communities are identified based on a hierarchy of communities that identifies relationships between the online communities. Badges can be displayed using different display rules that can be changed over time and vary for different online communities.