A connected guest platform receives information identifying a user's planned visit to an entertainment attraction that is located at a physical location, the user's biographical information, and the user's shopping preferences. Features of the attraction are customized based on the user's information. Goods created at the attraction can be stored with the connected guest platform. Third-parties may purchase items from the user's wish list for pickup at a physical merchant located adjacent to the attraction. The user's experience at the attraction and shopping history are stored to inform future interactions with the connected guest platform.