A luggage compartment structure of a vehicle includes a luggage compartment floor component and a luggage compartment mat assembly. The luggage compartment floor component includes a handle retaining recess. The luggage compartment mat assembly is disposed on the luggage compartment floor component. The luggage compartment mat assembly includes a luggage compartment mat and a recessed handle that is for lifting the luggage compartment mat. The luggage compartment mat includes a mounting hole. The recessed handle includes a flat portion and a recessed portion. The flat portion includes at least one edge disposed on a top surface of the luggage compartment mat. The recessed portion is recessed downward relative to the flat portion and disposed in the mounting hole of the luggage compartment mat to project from a back surface of the luggage compartment mat. The recessed portion is retained in the handle retaining recess of the luggage compartment floor component.