US Patent 10433659 Interactive display unit

An interactive retail display unit includes a movable case having a plurality of shelves, an upper rail assembly including a rail having a first end and an opposing second end and at least one bearing slidably coupling the movable case to the rail and a lower track and roller assembly. The lower track and roller assembly includes a track having a first end corresponding with the first end of the rail, an opposing second end corresponding with the second end of the rail and a plurality of wheels mounted to a bottom of the movable case. The movable case is configured to move along the rail and the track.